Promotional products are one of the oldest forms of advertising and are widely used for increasing brand recognition during market campaigns. A clever promotional product has even more power than a business card, as it comes with a long term use. You have to use the right promotional items to make sure your brand is being recognized by the general public. Here are few suggestions.
If you distribute items that the target audience isn’t interested in, your marketing campaign could be a clear failure. If you go after school children or students, promotional products such as pens, wrist bands and bottles would be suitable. Marketing campaigns targeting executives in co-operations could use pen drives, lanyards, key rings or any other item that would be likely to be used in offices.
Promotional items don’t necessarily have to be items that can be used in our day to day lives. Using promotional products such as event shades would also be an effective way to build brand recognition for your product. You can put up marquees in events with your brand name and logo on it, and voila! You just advertised your product in a very subtle manner.
Sponsoring large events such as conferences and product launches and putting up custom printed flags with your brand or product name on it is also a clever strategy that you can use in marketing. Although these items are not directly utilized by people, they have the power of grabbing attention.
General tendency of people is to prefer items that can be personalized. Just like companies would prefer having their brand name on the promotional item, clients would prefer having their name on it. It’s very important to understand the psychological behavior in ordered to succeed on this. For small scale events or campaigns you could make a fixed quantity of pens than could be imprinted with your brand name as well as your client’s name. All what you need to do is think out of the box and get creative with your promotional products. Promotional products advertised in the correct way can even change buyer habits. If you could give your promotional item as a free product along with every purchase, consumers will even be willing to switch brands, just to receive the free gift. It’s not very advisable to distribute items that do not have a shelf life such as logoed water bottles. These items are more likely to be used once and then tossed in a bin.